Microsoft dimisses OnLive (for now)

At the London Games Conference, Xbox Live EMEA boss Jerry Johnson told the audience that streaming game services like OnLive isn’t ready for mass-market in the near future.

Johnson believes that “streaming technology is something that the industry is betting on longer term… right now I don’t believe that technology can scale out against the experience we can offer on a local machine.”

He also mentions that “the technology will continue to improve. As an industry we’ll have to accept that and move with it – but I don’t think it’s on an accelerated timeline for the foreseeable future.”

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OnLive has only 2 potential customers: Microsoft and Sony

Another take on why OnLive is really geared for the customers (i.e. Microsoft and Sony) and not the gamers (for now). Essentially, the costs of the infrastructure behind the game service is tremendous and OnLive may need to be bought out in order to cover these costs. This may explain why OnLive has only stated a launch in the continental US so far.

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