Another take on why OnLive is really geared for the customers (i.e. Microsoft and Sony) and not the gamers (for now). Essentially, the costs of the infrastructure behind the game service is tremendous and OnLive may need to be bought out in order to cover these costs. This may explain why OnLive has only stated [...]

We already mentioned Google and Microsoft, but Keith Boesky, former Eidos president, believes that Apple may have interest in the game service company as well.
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Competing cloud-gaming service, Guy de Beer, essentially states that OnLive won’t be able to compete with large ISPs like Comcast and Verizon. In order to do so, he thinks that OnLive will probably sell it to ’someone bigger’ for $2B.